Alexandra catalogue
For generations, Alexandra has been Britain’s best known and most extensive supplier of quality workwear. The catalogue is as well know as the brand.
For generations, Alexandra has been Britain’s best known and most extensive supplier of quality workwear
Every year Alexandra produce a catalogue to send out to prospects and existing customers. This year I redesigned the book to have a more contemporary and international feel. New size, personalised covers and a new brand look and feel. I art directed over 20 days of photography, worked with internal stakeholders and managed the internal creative team to produce a catalogue on time and on budget.
By implementing improvements in the creative process I reduced production time by 20% and saved on print and mailing cost by reducing the size of the catalogue while also improving paper quality and weight.