Brand evolution
Since working at Alexandra the brand has undergone many changes.
Since working at Alexandra the brand has undergone many changes.
The latest is for me the most striking of all. The reason? Because the new brand look and feel totally repositions the brand in the current marketplace. Alexandra has always been know as an old fashion company, but with my brand repositioning they’re now an exciting brand with heritage.
Photography by Viewpoint
Changing the style of photography to feel more consumer lead with the emphasis on the garments not the job role. Treating each sector individually and using their strengths to create different feels to the photography and reating a design that would pull all the assets together to feel like one brand.
