BRIEF
Emphasise Screwfix as the go-to for top deals.
Prioritise strong awareness and consideration, teasing
in wk 0 and driving app engagement in wk 1. Utilise
impactful creative, maintaining simplicity, uniqueness, and brand confidence for a standout campaign.

RESULT
Achieved a remarkable 22% YOY sales boost,
contributing to a total of £27 million in sales. Marked
the 2nd and 3rd highest sales weeks ever for Screwfix.