Summer Sale

BRIEF
To generate sales using a discount promotion over the summer.

RESULT
It was a hot summer and I wanted to create a little fun with this campaign. It was all about creating that recognisable image that we could play with and was flexible to evolve. The campaign had several stages, from the teaser to summer sale starts, then fab new lines added, to last day whereby we created an animated GIF showing the lolly melting to symbolise time running out.